“Goldilocks” was one of the most successful bike launches in the history of the sport with more than 1.8 million views.
The Trek Supercaliber was a revolution in the world of cross country race bikes, combining the benefits of a full suspension and a hardtail bike. The launch video featured a fun and creative story line around Goldilocks and the three bears. Take a look:
The Olympic Channel invited me to their laboratory in London where I got to do a performance test ahead of the Olympic Games in Rio de Janeiro in 2016. They wanted to show what kind of anatomy - endurance, strength, body composition -
you need to be a cyclist.
One of the most exciting races ever! La Bresse was the last round of the World Cup series, my competitor Annika Langvad and I were really close in points, so whoever would win this race would take the series title of World Cup Champion. And then… the drama that happened during the race was so unthinkable and crazy that if I had to write a movie script I couldn’t have written a more exciting one! But watch for yourself:
The first episode of my very own video series “Jolandaland”. While we were filming this, we happened to not just report but also produce news… which was not the plan, but thanks to this, you can see it here first hand! Most of all, I wanted to keep this series fun and happy. My goal was that everyone is having a good time while watching it!
Mountain bikes for life! Amen.
Together with my team mate Maja Wloszczowska we created an inspirational movie about women’s mountain biking. We invited our competitors to film during a world cup week, so that we could share the love and passion of mountain biking with the whole world. Because we love it!
Rob Warner, the legendary commentator of the mountain bike world cup, travelled to Switzerland to meet Jolanda. Take a look to find out how Jolanda trains and ticks:
Back in 2017 we filmed a day in my life. Do you know the definition of full throttle? Here you have it.
My first ever movie? Welcome to 2013. U23 World Champion and loving my rainbow stripes so much.
Life is good. Especially on bikes.